Beloved indie brand DedCool had quickly amassed a cult following thanks to its lifestyle-driven formulas and illustrative flair. As it prepared for a new wave of consumers, investors and mass expansion in Sephora, the brand needed to streamline how it was showing up. Métier’s packaging refresh distilled DedCool’s beloved and custom design quirks into a cohesive, flexible visual system. Our packaging suite struck an adaptable and accessible tone, all while paying homage to the heart of what makes DedCool so…cool.