Born an insider of '90s fashion culture, luxury haircare pioneer Oribe needed a modern creative strategy that both paid homage to and evolved its larger-than-life past. Métier’s multi-year collaboration with Oribe began with a bold 360° refresh, repositioning the brand as a celebratory home for all expressions of hair artistry. Today, through ongoing campaign work, creative direction, ambassador strategy and content extensions, we continue to shape Oribe’s next chapter, transforming the brand into a leader in elevated beauty heritage.

"I made them look more." —Oribe Canales

"Hair is a vehicle for me to express myself in my artform." —Oribe Canales