Building the Tommy-verse
To debut its Spring 2027 collection, Tommy Hilfiger returned to The Plaza Hotel for a legendary NYFW takeover. Métier concepted a stream of sustained storytelling that built momentum before, during, and after the runway. Each touchpoint built on the last, from a cinematic teaser starring Gigi Hadid to a series of in-hotel moments featuring celebrity Friends of the House, creating an interconnected universe that garnered 58m in media impact value and elevated Tommy Hilfiger into the brand that won NYFW.
Content Strategy
Concepting & Creative Direction
Backstage Moments, Shot by Corey Tenold
Slayyyter GRWM, Shot by Tyrell Hampton
Plaza Hotel Elevator Cam Motion & Stills by Taylor Rainbolt
Photography:
Corey Tenold
Taylor Rainbolt
Matt Weinberger
Mark Peter Tiong
Motion Direction:
Tyrell Hampton
Taylor Rainbolt
RJ Bruni
David Barron