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Alison Lou


Making NYC magic for jewelry brand Alison Lou


 

THE CONCEPT: 

To elevate the celebrity favorite brand to the forefront of the highly competitive contemporary jewelry space, Métier revamped Alison Lou’s previous hero diamond brand mark. The new visual identity offered a fresh take on Lou’s traditionally tongue-in-cheek brand persona, carving out a refined whitespace for the brand.  

THE EXECUTION: 

Reflective of Alison Lou’s deeply personalized brand ethos, we traded in her previous hero diamond brand mark for two new vibrant patterns, and reimagined her namesake logo as distinctive script. Whether seen on out of home advertising, the Alison Lou instagram page, or on packaging, the new branding leaves a unique and impactful impression.

Everything We Did
  • Brand & Visual Identity
  • Campaign Strategy & Execution