Visual Identity, Campaign Strategic & Creative Direction, Influencer & Partnership Activations

The Situation

With the opening of a new flagship store around the corner, Alison Lou needed a modern new identity and a cohesive strategy to support the HQ’s launch.

Our Task

Create a visual identity that tells the story of Alison’s quirky, yet elevated brand upon first glance, and raise brand awareness within a highly competitive contemporary space.

What We Did

Took Alison’s previous diamond brandmark, and redesigned it with a minimal, fresh take; including 2 new patterns, a vibrant color palette and a new script that reflected her deeply personalized brand ethos.

For the campaign, we rooted Alison’s love for the magic of the city and created, “AL’s magic on 5” – teasing the location and opening of the 5th floor showroom. To ensure continued momentum and foot traffic, we provided ample recommendations for influencer & partnerships activations.


Making New NYC Magic for Celeb-Favorite Jewelry Brand, Alison Lou

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