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Alison Lou

Métier Creative worked closely with the celebrity-loved jewelry brand on a playful, yet polished visual identity.



Everything We Did
  • Visual Identity

Métier Creative worked with NYC and Instagram-favorite jewelry designer Alison Lou on a visual identity that tells the story of her quirky, yet elevated brand upon first glance. To raise overall brand awareness and make her brand feel much more contemporary and competitive, Métier took her previous hero diamond brandmark, and redesigned it with a minimal, fresh take, including creating two new patterns, and a vibrant color palette to accompany. Métier created a new script version of her namesake logo, reflecting her deeply personalized brand ethos and a simple, yet striking script brandmark to pair it with. Whether seen on OOH advertising, on the AL instagram page, on packaging, or in an email newsletter, the new branding leaves a unique and impactful impression.