Everything We Did
- Launch Concept & Roll-Out Strategy
- Creative & Art Direction
- Digital Content Production & Post Production
- Community Management
We crafted a 40-day cross-promotional teaser campaign to build interest and curiosity in the line. Métier produced, shot and edited custom video and photo content featuring Noah and friends running through the 6ix and ending (you guessed it) backstage and front row the Drake concert. The roll-out strategy leveraged Noah’s influential crew, his unique partnership with his grower and highlighted his personal battle with Multiple Sclerosis and the positive effect BLLRDR has had on his health.