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Cindy Crawford/Meaningful Beauty

Métier Creative shot Cindy Crawford for her skincare line, Meaningful Beauty and gave her traditional, commercial assets a bit of a lifestyle edge.




Everything We Did
  • Creative & Art Direction
  • Digital Content Production & Post Production

What’s more iconic than Cindy Crawford? Answer: Nothing. We played Get Ready With Me Cindy Crawford-style using her Meaningful Beauty products. Gone are the days of shooting products in a lifeless still-life studio; we’re all about shooting them where and how you actually use them.