Experiencing Prestige through a rose-tinted filter with Dior Beauty
To create a compelling brand story highlighting the Rose de Granville as the signature ingredient in Dior Beauty’s fresh-to-market Prestige La Créme, we developed a campaign strategy that called for original social-first content produced in partnership with both brand-right influencers and niche content creators.
Métier Creative cast and contracted a mix of top social influencers and digitally native creatives and challenged them to answer, “What does a day of Prestige look like to you?” Playing to the ingredient story, each collaborator dreamed up their ultimate day of Prestige as seen through a pastel pink, perfect-for-Instagram lens. The resulting mix of commissioned content raised viral awareness for Prestige La Créme amongst both purchasers and the social beauty community at large.
Everything We Did
- Campaign Strategy & Execution
- Content Production
- Creative Direction
- Influencer & Brand Partnerships
- Programming & Activations