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Dior

Métier Creative helped Dior Beauty rethink their relationship with influencers as co-creators and collaborators. Through our work, we were able to cast a notable roster of talent and position them as long-standing, ongoing Friends of the House.

Everything We Did
  • Campaign & Rollout Strategy
  • Casting & Partnerships
  • Talent Buying & Contract Negotiations
  • Creative & Art Direction
  • Digital Content Production & Post Production
  • Creative Consulting & Strategy
  • Event Concepting
  • Event Design & Production
  • Casting & Reach-outs
  • Campaign Management
  • Merch Design & Production

Dior Prestige

Métier Creative developed a compelling, awareness-focused influencer program to launch Dior Beauty’s Prestige La Créme. We brought to life the brand story by creating a dual communication strategy rooted in both ingredient efficacy and aesthetical click-bait.

We casted and contracted a mix of qualitative brand-right influencers and partnered them with quantitative niche content creators to develop content that could be disseminated to various audiences — both purchasers and engagement seekers. To highlight Prestige’s signature ingredient, Rose de Granville, we told each narrative through a pastel pink, perfect-for-Instagram lens. Each influencer was challenged to answer, “What does a day of Prestige look like?” and capture it through a rosy filter. The result? This.

Dior Life

To highlight the Instagrammable, pastel packaging and the natural ingredients targeted to a new, youthful demographic, Métier Creative invited influencers from the wellness, beauty and fashion space for a “Girls Night In.” We art directed, concepted and produced a “Secret Dior Apartment” where we prompted guests to play with the product at different beauty stations – be it the pastel manicure bar, visiting the Dior make-up artist to swipe on the latest Dior product, or relaxing at the educational facial salon.