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Dr. Dennis Gross

Borrowing a cue from Bill Nye, we found a way to emphasize efficacy and simplify science to make it fun and approachable, yet educational.

 

 

Everything We Did
  • Creative & Art Direction
  • Creative Consulting & Strategy
  • Digital Content Production & Post Production
  • Social Media Strategy
  • Brand Communication Strategy
  • Casting
  • Packaging Design
  • Product Launch Strategy

Métier Creative was brought on to renew the renowned skincare brand, Dr. Dennis Gross, with a refreshed identity and communication strategy. The goal? Create a solid backbone for the brand to build off of for all future product packaging, product launches, campaigns, content production and more. The result? A little something we like to call “Science with a Soul” skincare. We infused the core ethos of clinical and efficacious brand with an approachable, simple, and lighthearted way of being educational and tactile. Along with a refreshed, social-friendly look and feel for both online, offline, and retail partners, the messaging is still very much rooted in the collection being the next best thing to an actual dermatologist appointment and backed by the credibility of being developed by NYC’s premier dermatologist.

For the launch of their new Clinical Grade line, Métier ideated on the full 360 concept and go-to-market strategy for three of their new products, IPL Dark Spot Correcting Serum and Resurfacing Liquid Peel. We created everything from the multi-channel messaging, copywriting for packaging and point of sale, partnership and programing opportunities, amplification strategies, social executions, content production (photo and video for owned website and Sephora.com) and design of the influencer mailers for seeding and sampling.