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Translating couture craftsmanship for the social-first set, we developed a limited-edition Instagram campaign that captured the making and unveiling of Salvatore Ferragamao’s recent Met Gala looks, from Milan to the (pink!) carpet.


Everything We Did
  • Creative & Art Direction
  • Digital Content Production & Post Production

To celebrate the journey of a dress from Milan to the Met Gala, Métier produced, shot, and edited photo and video assets for Ferragamo’s digital and social properties. We created custom video and an Instagram Story based on our creative direction of the garments being designed, to debuted on the red carpet. We captured Paul Andrew and his guests of honor (Solange, Lili Reinhart, Cole Sprouse, Pom Klementieff and more!) and put it all together for a special social-first look into the magical process.