Brand Strategy, Visual Identity & Packaging Design
Glamsquad was finding that their modern beauty consumers were lacking the trust and reliability traditionally found at the drugstore.
Appeal to modern beauty enthusiasts by combining the convenience and value of a trusted drugstore with the packaging and experience a social-first brand has to offer.
What We Did
Created a first-of-its-kind brand that partnered Glamsquad with CVS to create; GSQ. We named the line, developed the visual identity, packaging design, brand communications framework and tone & voice that disrupted over 6k+ CVS stores nationwide.
GLAMSQUAD X CVS
Reimagining The Drugstore Beauty Aisle For GSQ Glamsquad x CVS