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Glamsquad x CVS


Redefining the drugstore beauty aisle for GSQ Glamsquad x CVS


 

 

 

 

 

 

THE CONCEPT

To carve out an ownable whitespace for new Glamsquad x CVS venture GSQ, we began our work with a comprehensive audit of the current drugstore landscape, carving out an ownable whitespace that ensured originality. 


THE EXECUTION 

With this in mind, we developed surprise-and-delight primary and secondary packaging for the GSQ line of bottom-shelf basics sure to look just as good in a top shelfie. To appeal to modern beauty enthusiasts, we developed a plugged in, fresh brand voice and tone, and produced social-first assets that lived across social channels.

Everything We Did
  • Packaging Design
  • Brand Development & Positioning
  • Brand Communication & Social Strategy
  • Content Production
  • Brand & Visual Identity