Brand Strategy, Visual Identity & Packaging Design

The Situation

Glamsquad was finding that their modern beauty consumers were lacking the trust and reliability traditionally found at the drugstore.

Our Task

Appeal to modern beauty enthusiasts by combining the convenience and value of a trusted drugstore with the packaging and experience a social-first brand has to offer.

What We Did

Created a first-of-its-kind brand that partnered Glamsquad with CVS to create; GSQ. We named the line, developed the visual identity, packaging design, brand communications framework and tone & voice that disrupted over 6k+ CVS stores nationwide.


Reimagining The Drugstore Beauty Aisle For GSQ Glamsquad x CVS

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