Everything We Did
- Brand Communication Strategy
- Social Media Strategy
- Creative & Art Direction
- Digital Content Production & Post Production
- Monthly Content Calendars & Auditing
- Creative Consulting & Strategy
Métier Creative worked with Hudson Jeans to closely align with the founder’s personal views and differentiation from competitors. The custom-created content and messaging focused on a renewed set of brand values such as being unfiltered, rebellious and passionate – ensuring that the brand message transcended product, whilst growing mass awareness on digital channels.
Métier created the hashtag #HudsonWasHere to reflect the new, defiant brand attitude – now seen stickered onto everywhere from trade shows and billboards, to thousands of mentions on social. Additionally, we produced, directed and shot a handful of girls with a social-first lens to supplement Hudson’s traditional marketing materials and imagery.