Brand DNA, Visual Identity, Packaging Design

The Situation

After a battle with Leukemia, founder Charlie Razook became highly conscious of the ingredients and chemicals in the products he used, spurring his mission to bring a truly clean option to the men’s personal care aisle.

Our Task

Uncover inspiration in memories of the lakes, forests and peaks of the Adirondacks to create a brand with a spirit of adventure, while communicating Charlie’s tireless work to find the best natural ingredients for highly certified clean products.

What We Did

Interpreted Charlie’s sentimental experience of escaping to the Adirondacks to create an identity with a logo and wordmark, iconography, color code, tone of voice and tagline that spoke to the clean power of the natural world and the adventure to come with Jackfir.


Venturing to the peak of clean with Jackfir

More Info