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Moda Operandi

 


The viral video sensation that fact-checked fashion with Moda Operandi


THE CONCEPT: 

To poke playful fun at the perceived seriousness of high fashion, we concepted a tongue-in-cheek, break-the-internet style video series capturing some of fashion’s most recognized faces testing their friends and family on their true fashion knowledge. 

THE EXECUTION: 

Métier Creative cast over 30+ recognizable faces to star in the videos, including editors like Laura Brown, bloggers like Marianna Hewitt, models like Pat Cleveland and designers like Brandon Maxwell. Operating on a quick turnaround, we shot, produced and edited all videos within record time during Fashion Week, ensuring that Moda would have relevant and timely content to release across their platforms.

Everything We Did
  • Campaign Strategy & Execution
  • Content Production
  • Creative Direction