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Ms. Lauryn Hill

Celebrating a 20th Anniversary Tour on Social with Ms. Lauryn Hill


Métier Creative celebrated The Miseducation of Lauryn Hill with a creative strategy for social that was just too good to be true.

How do you celebrate the long-awaited anniversary of one of the greatest albums of all time?Like this. For the 20th Anniversary Tour of the Miseducation of Lauryn Hill, Métier Creative worked with the musical icon herself, building a vision for the Tour’s presence on social media. Crafting an educational-focused voice where Ms. Lauryn Hill was the teacher and the internet was her classroom, we produced and photographed custom content shot backstage at her sold out shows.

Everything We Did
  • Content Production
  • Creative & Art Direction
  • Creative Consulting & Strategy
  • Social Media Strategy