Social Media Strategy, Creative Direction, Content Production, Creative & Strategic Consulting

The Situation

For the 20th Anniversary Tour of the Miseducation of Lauryn Hill, the musical icon and her team needed help building a vision for the Tour’s presence on social media.

What We Did

To celebrate the long-awaited anniversary of one of the greatest albums of all time, we crafted a creative social strategy that was just too good to be true. With an educational-focused voice, Ms. Lauryn Hill was the teacher and the internet was her classroom. We produced and photographed custom content shot backstage at her sold out shows.

Ms. Lauryn Hill

Celebrating a 20th Anniversary Tour on Social with Ms. Lauryn Hill

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