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Playboy


Creating the new pleasure-for-all culture with Playboy


 

 

To launch Playboy’s #TheSpeechIssue and celebrate their progressive new editorial approach, Métier was tasked to create social-first, motion assets for @Playboy’s social media channels. From Instagram Grid to Instagram Stories, Métier designed custom content by repurposing brand-owned content to drive readership. Métier’s content was distributed to @Playboy’s 7.3 Million followers and regrammed by the issue’s cover star, Lizzo, Travis Scott, etc.

Everything We Did
  • Digital Content Production
  • Social Content Strategy