Creating the new pleasure-for-all culture with Playboy
To launch Playboy’s #TheSpeechIssue and celebrate their progressive new editorial approach, Métier was tasked to create social-first, motion assets for @Playboy’s social media channels. From Instagram Grid to Instagram Stories, Métier designed custom content by repurposing brand-owned content to drive readership. Métier’s content was distributed to @Playboy’s 7.3 Million followers and regrammed by the issue’s cover star, Lizzo, Travis Scott, etc.
Everything We Did
- Digital Content Production
- Social Content Strategy