Group 8Line 3Group 9
Close
Menu
NYC
TO

Playboy

Using existing assets created by Playboy’s world-class photographers, Métier developed social-first assets to populate Playboy’s Instagram and drive followers to the latest issue.

 

 

Everything We Did
  • Content Production
  • Social Media Strategy

To launch Playboy’s #TheSpeechIssue and celebrate their progressive new editorial approach, Métier was tasked to create social-first, motion assets for @Playboy’s social media channels. From Instagram Grid to Instagram Stories, Métier designed custom content by repurposing brand-owned content to drive readership. Métier’s content was distributed to @Playboy’s 7.3 Million followers and regrammed by the issue’s cover star, Lizzo, Travis Scott, etc.