Services

Content Strategy, Content Production

The Situation

As one of the most recognized brands, Playboy faced a unique challenge in reshaping the brand’s narrative and legacy. Drawing on their iconic history of breakthrough reporting, Playboy relaunched with a female and LGBTQIA-led editorial team focused on reimagining their mission: creating a culture where all people have the right to pursue pleasure.

Our Task

Bridge the gap between world-class editorial and social-first content, with a launch content strategy for #TheSpeechIssue, which celebrated their new progressive lens.

What We Did

Rooting our strategy in comprehensive research and auditing, we defined a strong set of visual and aesthetic guidelines. Applying this treatment, we created custom motion assets and content for @Playboy’s primary social media channels (organic & paid). Extending the reach even further, our assets were shared by the issue’s many cover and feature stars, most notably Lizzo and Travis Scott.