Group 8Line 3Group 9

Rita Hazan

In the world of hair, there’s no one more respected in mastering the art of color quite like NYC-born-and-bred legend, Rita Hazan. And it’s our mission to make her the colorist of your dreams and her products the answer to your problems.

Everything We Did
  • Brand Communication Strategy
  • Social Media Strategy
  • Creative & Art Direction
  • Digital Content Production & Post Production
  • Copywriting
  • Community Management
  • Monthly Content Calendars & Auditing
  • Paid Media Strategy & Execution
  • Creative Consulting & Strategy

Métier brought Rita’s unfiltered, Brooklyn no-bullshit attitude to life on social, growing her brand awareness, loyal following, and traffic to her website. We focused on building the brand strategy to ensure a weighted balance that supports all parts of Rita’s holistic business: her personal life, her clients, her Fifth Ave salon, her team, her network of artists, her distribution partners and, of course, her namesake product line. After creating a cohesive voice and audience targeting strategy, we created custom content, monthly content calendars, and a paid media strategy. To ensure Rita’s reach and relationships within the color community, Métier oversaw managing all of Rita’s social media channels and growing her followers MOM.