Services

Brand & Social Strategy, Visual Identity, Content Development & Production

The Situation

With heritage forged from the streets of NYC, Stuart Weitzman had long captured the imagination of the well-heeled woman, but struggled to connect with luxury customers.

Our Task

Breathe new life into Stuart Weitzman’s DNA by refreshing the brand’s all-American sexiness to become a diverse and inclusive destination for women who desire attainable luxury.

What We Did

Ideated and created a refreshed heritage-modern visual identity, logo, brand mark, brand language, social-first communications strategy, and produced still and motion assets that rolled out across Stuart Weitzman global social channels and print advertising in the New York Times.