Brand & Social Strategy, Visual Identity, Content Development & Production
With heritage forged from the streets of NYC, Stuart Weitzman had long captured the imagination of the well-heeled woman, but struggled to connect with luxury customers.
Breathe new life into Stuart Weitzman’s DNA by refreshing the brand’s all-American sexiness to become a diverse and inclusive destination for women who desire attainable luxury.
What We Did
Ideated and created a refreshed heritage-modern visual identity, logo, brand mark, brand language, social-first communications strategy, and produced still and motion assets that rolled out across Stuart Weitzman global social channels and print advertising in the New York Times.
Putting Our Best Foot Forward With Stuart Weitzman