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Stuart Weitzman

Métier Creative worked with Stuart Weitzman to evolve their heritage identity into a more social-first persona and then bring it all to life.

Everything We Did
  • Brand Communication Strategy
  • Social Media Strategy
  • Creative & Art Direction
  • Digital Content Production & Post Production
  • Copywriting
  • Creative Consulting & Strategy

Métier Creative was tasked to evolve the brand identity of Stuart Weitzman with a diverse consumer target strategy. Our role was focused on creating the narrative, brand architecture, brand voice and tone, editorial strategy, social strategy and audience development. From there, we produced, photographed and edited a slew of social-first imagery for Stuart Weitzman’s global social media channels to act as supplementary content to their campaign imagery. To support the rollout of the content, Métier oversaw the development of the editorial content calendars and copywriting.

 

When digital gets reborn in the New York Times

The amazing shift of online influencing offline proves a powerful evolution in the age of advertising. We were thrilled when the assets we originally created for Stuart Weitzman’s social channels were repackaged for print advertising purposes for Stuart Weitzman in The New York Times