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Miami Design District

Métier Creative re-energized the Design District neighborhood by highlighting the best of the best #atMDD and turning it into a definitive daily destination for locals and a bucket list pitstop for tourists.

Everything We Did
  • Brand Communication Strategy
  • Competitive Auditing
  • Social Media Strategy
  • Creative & Art Direction
  • Digital Content Production & Post Production
  • Copywriting
  • Monthly Content Calendars & Auditing
  • Community Management
  • Influencer Partnership Casting
  • Talent Buying & Contract Negotiations
  • Partnerships & Programming
  • Event Production & On-Site Capture
  • Creative Consulting & Strategy

By spotlighting different tenants from fashion retailers to art galleries and sought-after restaurants in an interesting way, Métier Creative has been able to put together a strong social strategy to garner mass awareness and impactful social growth. Métier has helped to reshape the identity of the Design District as a must go-to spot of anyone and everyone by reframing the narrative surrounding it’s accessibility and celebrating it’s unparalleled qualities. Our work with the MDD took on a life of it’s own with our introduction of the #atMDD movement — a way for visitors to tell their story and experiences at the District through their respective lens. It spawned a life of it’s own and became the backbone of the neighborhood’s cultural events (i.e. Art Week #atMDD, The MRKT #atMDD, Watches & Wonders #atMDD) and became the definitive method to discover and explore the District. Through our quarterly content shoots with each tenant from Louis Vuitton to Dior to Gucci (and every brand in between!), monthly editorial content calendars and minute-to-minute management of the @miamidesigndistrict social channels, we’ve seen an impressive growth in both followers and on-site footprint.

 

MDD billboards

These are not your typical ads. To transform Miami Design District’s old-school advertising billboards into a social-first, share-worthy campaign, Métier Creative played a heavy role in creating the concept, which was appropriated based on the social success of the #atMDD streetstyle content we receive an influx of daily.  We casted a wide range of MDD-affiliated locals to be featured, who each represented the best of the best #atMDD including fashion, food, architecture, wellness and more. The resulting campaign was launched both online (social, web, etc.) and offline (billboards, buses, scaffolding, etc.)