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Hudson Jeans

Together with our friends at Hudson Jeans, we evolved the brand identity and communication strategy to align with the badass values of the brand’s founders.

Everything We Did
  • Brand Communication Strategy
  • Social Media Strategy
  • Creative & Art Direction
  • Digital Content Production & Post Production
  • Copywriting
  • Monthly Content Calendars & Auditing
  • Creative Consulting & Strategy

Métier Creative worked with Hudson Jeans to closely align with the founder’s personal views and differentiation from competitors. The custom-created content and messaging focused on a renewed set of brand values such as being unfiltered, rebellious and passionate – ensuring that the brand message transcended product, whilst growing mass awareness on digital channels.

 

#HudsonWasHere

Métier created the hashtag #HudsonWasHere to reflect the new, defiant brand attitude – now seen stickered onto everywhere from trade shows and billboards, to thousands of mentions on social. Additionally, we produced, directed and shot a handful of girls with a social-first lens to supplement Hudson’s traditional marketing materials and imagery.