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About

Métier Creative: The women behind the brands you love.

We’re an all-female-powered creative advertising and branding agency guiding luxury fashion, beauty, lifestyle and hospitality brands into the next generation.

We do 3 things really well: Launch new brands, re-imagine and refresh existing brands, and concept-then-execute unique, one-off, disruptive campaigns and activations that makes you screenshot (and shop).

Co-Founded in June 2015 by Erin Kleinberg and Stacie Brockman (founding members of COVETEUR), Métier was created to help connect the dots for brands to make them relevant and keep them relevant. From start-ups to Fortune 500 companies, we focus on connecting to cultural moments and narratives that inherently resonate with us. As millennials and Gen Z-ers ourselves, we’re experts at knowing what makes people want to buy something, try something, or do something. We specialize in creating the packaging you can’t wait to unbox, the content that you add to a saved IG folder, the products you’re influenced to buy, the experiences that give you FOMO, the ads that you can’t escape, the tagline you can’t get out of your head and the communities you actually want to be part of.

So, how exactly do we do it? Well, we’ve cultivated a team of discerning, connected women who each bring their own unique métier to the table. Together, we’re reinventing what it means to be a brand today by connecting with the communities of tomorrow.

Métier:

  1. A field of work; occupation, trade, or profession.
  2. A field of work or other activity in which one has special ability or training; forte.
  3. A profession or trade, esp that to which one is well suited.