Bringing Personal Scentcare™ to Market
The future of fine fragrance, incubated by Métier.
Founded by Erin Kleinberg and incubated by Métier, SIDIA is a 15x award-winning body care and fine fragrance brand. Métier led the brand from original concept to launch, weaving together a distinct brand world that spans visual identity, product development, packaging design, campaign and content production. We continue to collaborate closely on 360° campaign planning and production, packaging evolution, OOH, and retail design/visual merchandising.
Brand Strategy
Visual Identity
Product Development
Packaging Design
Campaign Development
Content Production
The Strike in MIDAS, BRALESS and SOAKED shot by Raymond Meier
An heirloom for the modern world. The Strike—a first of its kind fragrance object
MIDAS Featuring Erin Wasson
