Founded by Erin Kleinberg and incubated by Métier, SIDIA is redefining what it means to care for ourselves and our senses. Its 18x award-winning fine fragrance innovations are modern heirlooms, each designed to make the everyday a touch more extraordinary. Métier shepherded the brand from original concept through to launch, weaving together a lush brand world that spans visual identity, product development, packaging design, campaign and content production. We continue to collaborate closely on 360° campaign planning and production, packaging evolution, OOH, retail design and visual merchandising.

“Bottling my beloved grandmother's pearls of advice into the next great bodycare brand.” —Erin Kleinberg, Founder