Services

Campaign Strategy & Creative Development, Content Production, Influencer & Partnership Activations

Our Task

Create a compelling brand story highlighting the Rose de Granville as the signature ingredient in Dior Beauty’s fresh-to-market Prestige La Créme.

What We Did

Developed a social-first campaign in partnership with top influencers and niche content creators including Kristen Noel Crawley, Julia Restoin Roitfeld and Chriselle Lim. We challenged them to answer; “What does a day of Prestige look like to you?” Playing to the ingredient story, each collaborator dreamed up their ultimate day of Prestige as seen through a pastel pink lens.

Results

The campaign helped Dior raise viral awareness for Prestige La Créme amongst both purchasers and the social beauty community at large.