Campaign Strategy & Creative Development, Content Production, Influencer & Partnership Activations
Create a compelling brand story highlighting the Rose de Granville as the signature ingredient in Dior Beauty’s fresh-to-market Prestige La Créme.
What We Did
Developed a social-first campaign in partnership with top influencers and niche content creators including Kristen Noel Crawley, Julia Restoin Roitfeld and Chriselle Lim. We challenged them to answer; “What does a day of Prestige look like to you?” Playing to the ingredient story, each collaborator dreamed up their ultimate day of Prestige as seen through a pastel pink lens.
The campaign helped Dior raise viral awareness for Prestige La Créme amongst both purchasers and the social beauty community at large.
Experiencing Prestige through a Rose-Tinted Filter with Dior Beauty