Everything We Did
- Campaign & Rollout Strategy
- Casting & Partnerships
- Talent Buying & Contract Negotiations
- Creative & Art Direction
- Digital Content Production & Post Production
- Creative Consulting & Strategy
- Event Concepting
- Event Design & Production
- Casting & Reach-outs
- Campaign Management
- Merch Design & Production
Métier Creative developed a compelling, awareness-focused influencer program to launch Dior Beauty’s Prestige La Créme. We brought to life the brand story by creating a dual communication strategy rooted in both ingredient efficacy and aesthetical click-bait.
We casted and contracted a mix of qualitative brand-right influencers and partnered them with quantitative niche content creators to develop content that could be disseminated to various audiences — both purchasers and engagement seekers. To highlight Prestige’s signature ingredient, Rose de Granville, we told each narrative through a pastel pink, perfect-for-Instagram lens. Each influencer was challenged to answer, “What does a day of Prestige look like?” and capture it through a rosy filter. The result? This.
To highlight the Instagrammable, pastel packaging and the natural ingredients targeted to a new, youthful demographic, Métier Creative invited influencers from the wellness, beauty and fashion space for a “Girls Night In.” We art directed, concepted and produced a “Secret Dior Apartment” where we prompted guests to play with the product at different beauty stations – be it the pastel manicure bar, visiting the Dior make-up artist to swipe on the latest Dior product, or relaxing at the educational facial salon.