Go-To-Market Campaign Strategy & Creative Development, Communications Planning, Celebrity Partnerships
With massive growth targets, Flow needed to make a SPLASH; speaking to mass new consumers and overcoming a fundamental challenge surrounding product education and why they are the better choice.
Develop a campaign leveraging celebrities (Shawn Mendes, Paloma Elsesser, Halle Berry, Hannah Bronfman, Russell Westbrook, Taboo Nawasha) to amplify -- as widely and loudly as possible -- why the water we drink matters, and why we should choose Flow.
What We Did
Created a campaign platform based on the insight that we all have one thing in common-we’re 60% water. Tapping into themes of wellness, positivity and sustainability, we showed people that beautiful starts from the inside out. That’s why the water we drink matters. From conception to liaising with celebrities and overseeing production, Métier was an ongoing partner to Flow beginning to end.
Showing the world why the water we drink matters for Flow’s biggest campaign yet