Brand DNA, Visual Identity, Packaging Design, Creative Direction, Go-To-Market Campaign Strategy
With a background in pharmaceuticals and a passion for beauty, founder Tricia Marlowe needed a partner that could grow with her from day one to create an intentional and conscious skincare line.
Translate Tricia’s light and natural European beach aesthetic into a timeless and ownable platform and introduce consumers to the thoughtful ease of French beauty.
What We Did
Designed an elegant visual language, packaging and go-to-market strategy that stood out with genuine dedication to skin health and the health of the world, while establishing the less-is-more appeal of the carefree Côte D’Azur at the core of the brand.
Earned a dedicated following as a leading voice in consciously crafted, minimalist beauty, finding success through earned media and UGC to solidify a niche in the category.
Importing the independent ease of French beauty