Services
Brand DNA, Visual Identity, Packaging Design, Creative Direction, Go-To-Market Campaign Strategy
The Situation
With a background in pharmaceuticals and a passion for beauty, founder Tricia Marlowe needed a partner that could grow with her from day one to create an intentional and conscious skincare line.
Our Task
Translate Tricia’s light and natural European beach aesthetic into a timeless and ownable platform and introduce consumers to the thoughtful ease of French beauty.
What We Did
Designed an elegant visual language, packaging and go-to-market strategy that stood out with genuine dedication to skin health and the health of the world, while establishing the less-is-more appeal of the carefree Côte D’Azur at the core of the brand.
The Results
Earned a dedicated following as a leading voice in consciously crafted, minimalist beauty, finding success through earned media and UGC to solidify a niche in the category.
FRENCH FARMACIE
Importing the independent ease of French beauty
![](/assets/edited/custom_resized_1bbff3f2-b3d1-4767-8230-123a1fd3f5c7_3024x-600w.jpeg)
![](/assets/edited/unknown_277453657_964695314232288_3387106493874600818_n-600w.jpeg)
![](/assets/edited/unknown_298529012_146773418031139_6970692793020713615_n-600w.jpeg)
![](/assets/edited/unknown_270267847_477193867366499_416557917054166118_n-600w.jpeg)
![](/assets/edited/unknown_273384163_1098406697576093_6342965495707274606_n-600w.jpeg)
![](/assets/edited/unknown_264669517_3486118888180116_2002445725036063981_n-copy-600w.jpeg)