Brand DNA, Visual Identity, Packaging Design, Creative Direction, Go-To-Market Campaign Strategy

The Situation

With a background in pharmaceuticals and a passion for beauty, founder Tricia Marlowe needed a partner that could grow with her from day one to create an intentional and conscious skincare line.

Our Task

Translate Tricia’s light and natural European beach aesthetic into a timeless and ownable platform and introduce consumers to the thoughtful ease of French beauty.

What We Did

Designed an elegant visual language, packaging and go-to-market strategy that stood out with genuine dedication to skin health and the health of the world, while establishing the less-is-more appeal of the carefree Côte D’Azur at the core of the brand.

The Results

Earned a dedicated following as a leading voice in consciously crafted, minimalist beauty, finding success through earned media and UGC to solidify a niche in the category.


Importing the independent ease of French beauty

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