Campaign Strategy & Creative Development, Packaging Design for Influencer Mailer
La Mer needed help reaching and resonating with the masses in a way that more strongly supported their brand ethos, and product; “The Concentrate”.
Build hype and reach a wide demo by uncovering a big idea that would balance both gram-worthy content and sustainability messaging.
What We Did
Played off the idea that “The Concentrate” was a luxurious "can-heal-everything" solution, by creating an elevated “LaMergencie Kit” complete with staples like: silky gauze, La Mer-branded band-aids, and rose-gold scissors. To ensure we upheld the sustainability ethos, we hand-picked all accoutrements to be household top shelf necessities, and not trashed throwaways.
Designing A LaMergencie Kit For La Mer