Services
Campaign Strategy & Creative Development, Packaging Design for Influencer Mailer
The Situation
La Mer needed help reaching and resonating with the masses in a way that more strongly supported their brand ethos, and product; “The Concentrate”.
Our Task
Build hype and reach a wide demo by uncovering a big idea that would balance both gram-worthy content and sustainability messaging.
What We Did
Played off the idea that “The Concentrate” was a luxurious "can-heal-everything" solution, by creating an elevated “LaMergencie Kit” complete with staples like: silky gauze, La Mer-branded band-aids, and rose-gold scissors. To ensure we upheld the sustainability ethos, we hand-picked all accoutrements to be household top shelf necessities, and not trashed throwaways.
LA MER
Designing A LaMergencie Kit For La Mer
![An opened A LaMergencie Kit holding La Mer products](/assets/edited/lamergency_2a-600w.jpeg)
![A green mailer card explaining the LaMergencie Kit](/assets/edited/lamer-cover-10-16-19-lamer-p2-600w.jpeg)
![A close up of the buckle on the LaMergencie Kit box](/assets/edited/lamergency_3a-600w.jpeg)
![A display of all the items included in LaMergencie Kit](/assets/edited/lamergency_1a-600w.jpeg)