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La Mer

Finding the fine balance between gram-worthy and sustainable to support La Mer’s brand ethos, build hype and reach a wide demographic.

Everything We Did
  • Concept Ideation & Strategy
  • Creative & Art Direction
  • Packaging Design

Playing off the idea that La Mer’s The Concentrate is a luxurious “can-heal-everything” solution, Métier Creative created an elevated “First Aid Kit” complete with upgraded versions of other in-case-of-emergency staples: silky gauze, La Mer-branded band-aids, rose-gold scissors, etc. To ensure that we upheld the sustainability ethos of La Mer, we hand-picked all selected accoutrements to be oft-replenished household staples to ensure they ended up as Top Shelf necessities and not trashed throwaways.