Campaign Strategic & Creative Development, Content Production, Influencer Partnership Activations

The Situation

The content team at Maybelline New York had been executing campaigns internally. Looking to elevate their work, they sought an agency partner to become an extension of their team and take the creative to new heights.

Our Task

Bring Maybelline’s global overarching campaign themes to life via in social-first assets that strongly resonate with a North American audience, guiding and inspiring content created across all global markets.

What We Did

Merge global themes, relevant TikTok trends, and culture-at-large to identify the hook that fuels each concept. Handling everything from crafting the creative strategy, ideating on and flushing out campaign roll-out, all the way through production and partnering with the right influencers, we’ve successfully helped launch 6 global campaigns.


We’ve become strong partners with Maybelline, bringing high-performing campaigns to life and problem solving together. In addition to execution, Métier has impacted the way Maybelline approaches the campaign development process for the long-term.


Leading Global Makeup Content and Conversations with Maybelline

More Info
Orange-coloured graphic for World Mental Health Day with the quote 'your first better day, maybe it's today
Zodiac themed poster showcasing the Maybelline SuperStay Matte Ink Zodiac themed poster with instructions on how to play Maybelline's The Zodiac game