Visual Identity, Packaging Design
Katie Sturino’s brainchild: A new direct-to-consumer brand of personal care products tackling the effects of sweat and other topics less talked-about. She was looking for our expertise in building a visual world around it.
Translate Katie’s bold and inimitable personality with the “come-as-you-are” spirit of the 1970s disco era, into Megababe’s brand & visual identity.
What We Did
Launched Bust Dust and Thigh Rescue, Megababe’s answer to chafing and sweating, through our newly designed logo and packaging. We created a cohesive color palette, set of visual cues, and a visual language that quickly became the brand’s signature, strong enough to carry into mass retail (at Target, Nordstrom and Ulta).
Imagining the World of New Age Personal Care with Megababe