Services

Visual Identity, Packaging Design

The Situation

Katie Sturino’s brainchild: A new direct-to-consumer brand of personal care products tackling the effects of sweat and other topics less talked-about. She was looking for our expertise in building a visual world around it.

Our Task

Translate Katie’s bold and inimitable personality with the “come-as-you-are” spirit of the 1970s disco era, into Megababe’s brand & visual identity.

What We Did

Launched Bust Dust and Thigh Rescue, Megababe’s answer to chafing and sweating, through our newly designed logo and packaging. We created a cohesive color palette, set of visual cues, and a visual language that quickly became the brand’s signature, strong enough to carry into mass retail (at Target, Nordstrom and Ulta).