Visual Identity, Packaging Design

The Situation

Katie Sturino’s brainchild: A new direct-to-consumer brand of personal care products tackling the effects of sweat and other topics less talked-about. She was looking for our expertise in building a visual world around it.

Our Task

Translate Katie’s bold and inimitable personality with the “come-as-you-are” spirit of the 1970s disco era, into Megababe’s brand & visual identity.

What We Did

Launched Bust Dust and Thigh Rescue, Megababe’s answer to chafing and sweating, through our newly designed logo and packaging. We created a cohesive color palette, set of visual cues, and a visual language that quickly became the brand’s signature, strong enough to carry into mass retail (at Target, Nordstrom and Ulta).


Imagining the World of New Age Personal Care with Megababe

More Info
The Megababe Daily Deodorant, Thigh Rescue and Bust Dust products
Freshly torn open package of Megababe Megafresh Wipes