Campaign Strategy & Creative Development, Content Production
Moda Operandi wanted to bring their straight-off-the-runway brand to life in the digital world during Fashion Week.
Raise awareness and education around their business model - the trunk show - making couture accessible with relevant content.
What We Did
Poked fun at the seriousness of fashion through a playful video series, “Everybody Knows About Fashion”. We captured some of fashion’s biggest names testing their loved ones on their fashion knowledge, with 30+ stars like; Laura Brown, Marianna Hewitt, Pat Cleveland and Brandon Maxwell.
The video series was instantly picked by publications like Harper’s Bazaar, Who What Wear, Forbes, and The Hollywood Reporter, and also informed Moda’s social content strategy.
The Viral Video That Fact-Checked Fashion With Moda Operandi