Services

Campaign Strategy & Creative Development, Content Production

The Situation

Moda Operandi wanted to bring their straight-off-the-runway brand to life in the digital world during Fashion Week.

Our Task

Raise awareness and education around their business model - the trunk show - making couture accessible with relevant content.

What We Did

Poked fun at the seriousness of fashion through a playful video series, “Everybody Knows About Fashion”. We captured some of fashion’s biggest names testing their loved ones on their fashion knowledge, with 30+ stars like; Laura Brown, Marianna Hewitt, Pat Cleveland and Brandon Maxwell.

Results

The video series was instantly picked by publications like Harper’s Bazaar, Who What Wear, Forbes, and The Hollywood Reporter, and also informed Moda’s social content strategy.