Augustinus Bader wanted to be known as high-performance skincare backed by science. Métier cemented this position with a 360° umbrella concept, Blue Sky thinking — creating a long-lasting position that owns ‘Bader Blue’ and the cutting-edge experience it stands for.
Brand Strategy Refresh, Content Strategy & Production, Social Media Management
AUGUSTINUS BADER
Blue Sky Skincare
More Info
![Split image of a woman basking in the sun and Augustinus Bader body cream product shot](/assets/edited/ab-intro-aug12new-600w.jpeg)
![iPhone showing Augustinus Bader's instagram feed on a white background](/assets/edited/ab_iphone-1-989x768-2x-600w.jpeg)
![Product swatch on the back of the model's shoulder with text](/assets/edited/ab_001-989x989-2x-600w.jpeg)
![Product swatch on a royal blue background with text describing Professor Bader's A, B, C method](/assets/edited/ab_slate_1-600w.jpeg)
![Product swatch on model's shoulder with a quote from Professor Bader about stem cells layered on top on image](/assets/edited/ab_slate_8-600w.jpeg)
![Augustinus Bader's The Cream product and packaging displayed on peach coloured backdrop](/assets/edited/ab_new-02-600w.jpeg)
![Augustinus Bader's The Rich Cream on an orange towel surrounded by other beauty products and tools](/assets/edited/ab_offfigure_lightshadowplay_fullcrop_004-600w.jpeg)
![Female model swatching a white cream across her cheek](/assets/edited/ab_onfigure_skinface_fullcrop_002-600w.jpeg)
![Augustinus Bader's The Body Cream, The Cream and The Rich Cream displaced on a blue backdrop alongside glass decor](/assets/edited/ab_new-01-600w.jpeg)
![Augustinus Bader's The Rich Cream displayed next to an hourglass and books](/assets/edited/ab_lifestyle_offfigure_fullcrop_001-600w.jpeg)
![One female and one male model posed closely with faces touching](/assets/edited/ab_onfigure_skinface_fullcrop_008-600w.jpeg)