Augustinus Bader wanted to be known as high-performance skincare backed by science. Métier cemented this position with a 360° umbrella concept, Blue Sky thinking — creating a long-lasting position that owns ‘Bader Blue’ and the cutting-edge experience it stands for.

Brand Strategy Refresh, Content Strategy & Production, Social Media Management


Blue Sky Skincare

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Split image of a woman basking in the sun and Augustinus Bader body cream product shot
iPhone showing Augustinus Bader's instagram feed on a white background
Product swatch on the back of the model's shoulder with text
Product swatch on a royal blue background with text describing Professor Bader's A, B, C method Product swatch on model's shoulder with a quote from Professor Bader about stem cells layered on top on image
Augustinus Bader's The Cream product and packaging displayed on peach coloured backdrop
Augustinus Bader's The Rich Cream on an orange towel surrounded by other beauty products and tools Female model swatching a white cream across her cheek
Augustinus Bader's The Body Cream, The Cream and The Rich Cream displaced on a blue backdrop alongside glass decor
Augustinus Bader's The Rich Cream displayed next to an hourglass and books
One female and one male model posed closely with faces touching