Group 8Line 3Group 9
Close
Menu
NYC
TO

Augustinus Bader

To reposition best-kept-secret Augustinus Bader as a leader in luxury skincare, we created an elevated strategy that launched the brand into a category of its own - Blue Sky Skincare.

 

Everything We Did
  • Community Management
  • Digital Content Production & Post Production
  • Monthly Content Calendars & Auditing

Cult-status beauty brand Augustinus Bader partnered with Métier Creative on a social brand refresh that repositioned them as the premier, science-backed authority in the luxury skincare space. We created a Brand Strategy Playbook that pivoted the brand’s content focus to meaningful biomedical education, while rooting its voice and tone in the credibility of its pioneering researcher and innovator, Professor Bader. To support the roll-out of the strategy and ensure that new the look and feel of the channel was cohesive, we executed Content Production that elevated the brand’s social creative with a sophisticated and ownable aesthetic. And to make sure it all went off without a hitch, we created programmatic Content Calendars that captured the Professor’s inspiring mission to fuse cutting-edge science and the best in luxury skincare.