Brand Communications & Social Strategy, Creative & Art Direction, Content Production, Social Media Management
Augustinus Bader was struggling to effectively communicate and be seen for its position as high-performance skincare backed by science.
Take Professor Bader’s mission to cure and heal skin, and reposition the brand as a pioneer researcher, visionary, and leader in luxury science skincare.
What We Did
Crafted a brand refresh that introduced ‘Blue Sky Skincare’, a brand-new skincare category and 360° umbrella concept rooted in the cutting-edge innovation of Professor Bader, meeting the best in luxury skincare. The brand was spotlighted by BOF for rethinking the beauty playbook and grew from a single hero SKU brand to a multi-category luxury mainstay.
Reintroducing Augustinus Bader: Blue Sky Skincare