Services

Brand DNA, Go-To-Market Campaign Strategy & Creative Development, Content Production, Social Media Content Strategy & Management, Partnerships, Programming & Activations, Consulting

The Situation

Miami Design District founder, Craig Robins, had a vision to evolve MDD from a best-kept-secret to a must-see global destination.

Our Task

Generate high-quality visibility to cement MDD’s role as the destination for exclusive experiences. We aimed to take MDD’s values of creativity and inspiration and infuse that in crucial market moments, like Art Basel.

What We Did

Over the course of a 5 year-partnership, we designed & executed brand strategy, creative direction, 360° campaigns, ‘Friends of the House’ partnership programs & activations (with hundreds including Revolve & Highsnobiety), yearly content production, and ongoing consulting.

Results

Increased organic follower growth by 50+% YoY, attracted a highly-qualified global audience, and continued to reimagine MDD as a destination for groundbreaking cultural programming. The District was ranked by LVMH as the #1 most followed neighborhoods and shopping centers worldwide.