People of Color were craving beauty that saw them, searching for richly colored stories of histories and heritages. Dedicated to uniting all hues, Live Tinted was ready to do more. Métier refreshed the brand and developed a campaign around creating a new culture of beauty where everyone feels seen.

Brand Identity Refresh, Campaign Development, Content Creation + Production

LIVE TINTED

Every Shade Rejoicing Under The Sun

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Girl swiping a yellow cream product across her cheek
Live Tinted branded mineral sunscreen bottle Woman smiling
Illustration with hashtag Illustration of a girl wearing a hijab swiping cream product across her cheek