Jordache needed to modernize its perception and grab attention in a crowded denim space. Working alongside legendary photographer Cass Bird, Métier conceived and produced a campaign that saw iconic muse Brooke Shields and the jeans through a confident, unapologetic and honest lens.
Campaign Development, Content Production
JORDACHE
"The Jordache Look” ft. Brooke Shields
More Info
![Brooke Shields posed in a low lunge wearing dark denim and a t-shirt](/assets/edited/jordache_brookeshields_final_shot_01_224_v4_qc_opt_2-600w.jpeg)
![Brooke Shields wearing an all denim outfit posed fiercely](/assets/edited/jordache_brookeshields_final_shot_06_171_v3_qc-600w.jpeg)
![Brooke Shields posed facing away from the camera wearing only a pair of dark wash denim](/assets/edited/jordache_brookeshields_final_shot_02_288_v4_qc-600w.jpeg)
![Brooke Shields wearing jeans and a t-shirt posed on laying on her back](/assets/edited/jordache_brookeshields_final_shot_02_108_v4_qc-600w.jpeg)
![Brooke Shields posed facing the away from the camera wearing black denim and black tank top](/assets/edited/jordache_brookeshields_final_shot_07_108_v3a_qc-600w.jpeg)
![Brooke Shields sitting and wearing an all black outfit](/assets/edited/jordache_brookeshields_final_shot_03_095_v4_qc-600w.jpeg)