Go to Market Development, Creative Direction, Content Production
On any given day, nearly half the world's population is wearing blue jeans. In a crowded denim space, Jordache needed to modernize its perception, grab attention, and stand out for all the right reasons.
Leveraging the star power of iconic denim muse Brooke Shields, the brand sought a campaign that would catch the eye of both a sophisticated fashion audience and a mass customer base. Assets needed to serve multiple touchpoints at all scales—from in-store signage and billboards to social and banner ads—while triggering a viral response across social channels and a hot story for the press.
What We Did
Working alongside legendary photographer Cass Bird, we concepted and produced a campaign that heroized both Brooke and the jeans though a confident, unapologetic, and honest lens. A simple backdrop, dynamic poses, and elevated styling show off the signature fit and detailing that is uniquely Jordache, and was inspired by their slogan: “You’ve got the look.”
Modernizing “The Jordache Look”
with Brooke Shields