Jordache needed to modernize its perception and grab attention in a crowded denim space. Working alongside legendary photographer Cass Bird, Métier conceived and produced a campaign that saw iconic muse Brooke Shields and the jeans through a confident, unapologetic and honest lens.

Campaign Development, Content Production


"The Jordache Look” ft. Brooke Shields

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Brooke Shields posed in a low lunge wearing dark denim and a t-shirt
Brooke Shields wearing an all denim outfit posed fiercely Brooke Shields posed facing away from the camera wearing only a pair of dark wash denim
Brooke Shields wearing jeans and a t-shirt posed on laying on her back
Brooke Shields posed facing the away from the camera wearing black denim and black tank top Brooke Shields sitting and wearing an all black outfit