Having recently relaunched with a female and LGBTQIA-led editorial who reimagined their mission; to create a culture where all people have the right to pursue pleasure, Playboy needed to reshape its narrative and legacy. For #TheSpeechIssue, Métier created a visual ecosystem and set of motion assets that celebrated their progressive future – eventually shared by the issue’s many stars, most notably Lizzo and Travis Scott.
Content Strategy, Creative Direction, Content Production
PLAYBOY
Creating The New Pleasure-For-All Culture with Playboy
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