Founded by Erin Kleinberg and incubated by Métier, SIDIA is redefining what it means to care for ourselves as we move through the home and world. Infusing the timeless qualities of story and craft into full body experiences that liberate the senses.

Brand Identity, Product Development, Packaging Design, Campaign Development, Content Strategy & Creation, Partnerships & Activations

SIDIA

Come Home To Yourself

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Squeezing a dollop of Sidia's The Hand Serum on the back of a hand
Sidia's The Hand Exfoliant and The Hand Serum displayed next to green caps
SIDIA soap covered hands Sidia's The Hand Exfoliant and The Hand Serum displayed mid-air
Sidia candles in the scent Wired and Braless displayed with a burnt out match
Sidia candle in the scent Wired with a flower in the foreground