Campaign Strategic & Creative Direction
A team of beauty industry insiders and the minds behind WhoWhatWear, were about to launch a clean beauty brand called Versed, and needed help introducing it to the world.
Create an impactful teaser launch campaign that honed in on Versed’s mission; clean and democratic skincare for all, and launch them into the market (1,400+ Target stores nationwide).
What We Did
Rooted our creative strategy in digestible education by creating a robust “____ for all” teaser campaign, that built mystery and excitement ahead of the product drop. The campaign included invaluable organic support from influencers and UGC, pinpointing Versed as a leader in the clean beauty space.
Our messaging was so universal that it lived on to post-launch, laying the foundation for future content. And after 4 months, @Versed was established as the clean skincare destination with 62k+ followers.
Launching Affordable Skincare for All with Versed