Go-To-Market Campaign Strategy & Creative Development, OOH, Influencer Partnerships & Programming Activations
To Laney Crowell (former Estée Lauder exec), the beauty market was missing a makeup brand delivering clean beauty that was as stylish as it was effective.
Breakthrough this whitespace with Saie and develop a go-to-market campaign that communicated Crowell’s vision of inclusive makeup that’s as good on you as it is for you.
What We Did
Dreamt up a 360° umbrella concept, #SaieLaVie, and developed an influencer partnerships framework that prioritized diversity. Instead of traditional unboxing, seeding kits were hand-delivered in NYC and LA in a #SaieLaVie-mobile – yielding high-quality UGC.
Introducing Effortlessly Clean Beauty with Saie