Introducing Effortlessly Clean Beauty with Saie

THE CONCEPT: 

To launch the brand, Métier Creative created a disruptive go-to-market strategy introducing Saie’s commitment to high-performance product, non-toxic ingredients, and sustainable packaging. Our multi-channel strategy effectively communicated their mission, defining Saie’s overarching messaging and visual approach for teaser, launch and beyond. 

THE EXECUTION: 

We executed on our 360-degree umbrella concept — #SaieLaVie— across each storytelling spoke. Our framework for influencer partnerships prioritized diversity and inclusivity, and instead of a traditional unboxing experience, we concepted share-worthy hand-delivery activations in New York and Los Angeles sure to yield high-quality UGC. Our team designed the “Go-To” seeding kits, and even developed Out Of Home creative that emblazoned the #SaieLaVie-mobiles dropping off launch deliveries.