Go-To-Market Campaign Strategy & Creative Development, OOH, Influencer Partnerships & Programming Activations

The Situation

To Laney Crowell (former Estée Lauder exec), the beauty market was missing a makeup brand delivering clean beauty that was as stylish as it was effective.

Our Task

Breakthrough this whitespace with Saie and develop a go-to-market campaign that communicated Crowell’s vision of inclusive makeup that’s as good on you as it is for you.

What We Did

Dreamt up a 360° umbrella concept, #SaieLaVie, and developed an influencer partnerships framework that prioritized diversity. Instead of traditional unboxing, seeding kits were hand-delivered in NYC and LA in a #SaieLaVie-mobile – yielding high-quality UGC.


Introducing Effortlessly Clean Beauty with Saie

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