To Laney Crowell, the beauty market was missing a clean beauty brand that was as stylish as it was effective. In a world of fatigued beauty consumers, Métier developed an umbrella concept #SaieLaVie — spanning from the teaser through to hand-delivered mailers to tell a lifestyle story of effortlessly clean beauty that’s as good on you as it is for you.

Campaign Development, Packaging Design, Partnerships & Activations

SAIE

#SaieLaVie

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Split image of a Saie branded sprinter van and a Saie tote bag
Split image of a Saie branded sprinter van and a Saie tote bag Two girls posed smiling and holding multiple Saie branded tote bags
Lipgloss being applied to glossy lips with application, next to a Saie branded box
Saie branded invitation cards
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