Brand DNA Refinement, Social Media & Ambassador Strategy, Content Production
As a best kept secret for salon-quality style, Oribe was still relatively unknown amongst the new generation of hair care enthusiasts. Building on a desire to share its incredible stories with the world, it was time for this legacy hair care brand to go back to its roots to reimagine itself and grow a new community of Oribe obsessed fans.
Introduce the iconic brand to new, younger audiences as a disruptive storyteller with an obsession for beauty in all of its forms, while maintaining a legacy of craftsmanship, innovation and top-of-the-line formulation.
WHAT WE DID
Found the intersection between art + fashion and hair + body to uncover a platform built around a shared obsession with beauty: Oribe’s Open Beauty Publication. Staying true to the heritage of the brand’s first creative visionary, Oribe Canales, we reignited a collaborative & editorial storytelling approach to bring the Oribe Obsessed community into the brand’s future.
Strengthening Roots with a Legacy Hair Care Brand