Connecting performance & craft with an editorial identity at the intersections of art + fashion + hair. Métier reignited the legacy of Oribe Canales amongst a new generation — from high-gloss to social.

Brand Identity Refresh, Campaign Development, Content Strategy & Production

Oribe

Strengthening Roots with a Legacy Hair Care Brand

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Blonde girl getting her hair touched up by two people

An array of Oribe products sprawled across a surface

A variety of different hair brushed leaned against a wall

Girl with long blonde hair posed smiling and holding three Oribe soap bars above her head

An assortment of Oribe products, jewelry and accessories organized on a countertop

Girl with long white dress crouched down holding a black Oribe shampoo

Two red coloured Oribe products behind steamy glass

Girl with black hair styled and gelled across her face in a wavy pattern

Two Oribe products set on a pile of decorative books

An Oribe soap bar in a wavy bowl

Oribe texturing spray set next to a hand-held mirror and hair brush

Girl wearing a yellow blazer holding the Oribe Alchemy Shampoo bottle

A hand holding a clear pouch with Oribe's Hair Alchemy shampoo and conditioner bottles

A variety of Oribe products on a surface next to fashion accessories and decor pieces

Oribe products stacked on a decorative ladder

Hand lighting an Oribe incense set on a pile of books on an orange couch